How To Analyse Your Market
Having looked at your business, now look at the market.
Do you know the total market sales and trends?
Will external factors such as legislation, economic conditions and political issues affect your business's long term competitiveness?
In previous steps you looked at the types of customers you have. In this step you look at all types of people that will potentially buy your product or services.
Finally you look at how the market perceives your business and its offerings.