
Step 1
Analyse your Business
Identify all the measurable features of your business such as revenue, number of customers, amount of repeat business etc.
Analyse such areas as debtors, creditors, debt levels etc.
Review major components of your business such as human resources, production and distribution. Compare these to previous years.
This analysis will help you determine your business's strenghts and weaknesses. In later steps you will add to these and summarise your findings in "Step 5" the SWOT analysis.
At the finish of this step you will be able to write down clear concise statements that outline the rationale behind your business and outline the major issues.
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